Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy.
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| Title: | Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. |
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| Authors: | Bilro, Ricardo Godinho1 bilro.ricardo@gmail.com, Loureiro, Sandra Maria Correia2, Guerreiro, João3 |
| Source: | Journal of Hospitality Marketing & Management. 2019, Vol. 28 Issue 2, p147-171. 25p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 19368623 |
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| DOI: | 10.1080/19368623.2018.1506375 |
