Bibliographic Details
| Title: |
Aproximación literaria de la mercadotecnia como factor de competitividad en el sector turístico. |
| Alternate Title: |
Literary approach to marketing as a competitive factor in the tourism sector. |
| Authors: |
Ruiz Andrade, José Gabriel1 gabruiz@uabc.edu.mx, Martínez Moreno, Omaira Cecilia1 omairam@uabc.edu.mx, Verján Quiñones, Ricardo1 ricardoverjan@uabc.edu.mx |
| Source: |
Revista Iberoamericana de Turismo. Nov2019, Vol. 9 Issue Especial, p104-118. 15p. |
| Database: |
Hospitality & Tourism Complete |
