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Aproximación literaria de la mercadotecnia como factor de competitividad en el sector turístico.

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Title: Aproximación literaria de la mercadotecnia como factor de competitividad en el sector turístico.
Alternate Title: Literary approach to marketing as a competitive factor in the tourism sector.
Authors: Ruiz Andrade, José Gabriel1 gabruiz@uabc.edu.mx, Martínez Moreno, Omaira Cecilia1 omairam@uabc.edu.mx, Verján Quiñones, Ricardo1 ricardoverjan@uabc.edu.mx
Source: Revista Iberoamericana de Turismo. Nov2019, Vol. 9 Issue Especial, p104-118. 15p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AR" term="%22Ruiz+Andrade%2C+José+Gabriel%22">Ruiz Andrade, José Gabriel</searchLink><relatesTo>1</relatesTo><i> gabruiz@uabc.edu.mx</i><br /><searchLink fieldCode="AR" term="%22Martínez+Moreno%2C+Omaira+Cecilia%22">Martínez Moreno, Omaira Cecilia</searchLink><relatesTo>1</relatesTo><i> omairam@uabc.edu.mx</i><br /><searchLink fieldCode="AR" term="%22Verján+Quiñones%2C+Ricardo%22">Verján Quiñones, Ricardo</searchLink><relatesTo>1</relatesTo><i> ricardoverjan@uabc.edu.mx</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+Iberoamericana+de+Turismo%22">Revista Iberoamericana de Turismo</searchLink>. Nov2019, Vol. 9 Issue Especial, p104-118. 15p.
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        Value: 10.2436/20.8070.01.145
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        Text: Spanish
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            NameFull: Martínez Moreno, Omaira Cecilia
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              Text: Nov2019
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              Y: 2019
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              Value: Especial
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