Bibliographic Details
| Title: |
The impact of internal marketing on employee attitudes and behaviours in local public sector organisations. |
| Alternate Title: |
O papel do marketing interno nas atitudes e comportamentos dos colaboradores das organizações do sector público local. |
| Authors: |
Rodrigues, Ana Paula1 anarodri@utad.pt, Barreira, Marta2 marta-barreira@hotmail.com, Madeira, Carlos Rui3 rmadeira@utad.pt, Vieira, Isabel4 ivieira@estgl.ipv.pt |
| Source: |
Tourism & Management Studies. 2023, Vol. 19 Issue 3, p41-57. 17p. |
| Database: |
Hospitality & Tourism Complete |
