The impact of internal marketing on employee attitudes and behaviours in local public sector organisations.
Saved in:
| Title: | The impact of internal marketing on employee attitudes and behaviours in local public sector organisations. |
|---|---|
| Alternate Title: | O papel do marketing interno nas atitudes e comportamentos dos colaboradores das organizações do sector público local. |
| Authors: | Rodrigues, Ana Paula1 anarodri@utad.pt, Barreira, Marta2 marta-barreira@hotmail.com, Madeira, Carlos Rui3 rmadeira@utad.pt, Vieira, Isabel4 ivieira@estgl.ipv.pt |
| Source: | Tourism & Management Studies. 2023, Vol. 19 Issue 3, p41-57. 17p. |
| Database: | Hospitality & Tourism Complete |
Be the first to leave a comment!
