The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry.
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| Title: | The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry. |
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| Alternate Title: | تأثير التسويق الوردي على السلوك الشرائي للسيدة المصرية في صناعة الضيافة. |
| Authors: | Hussien, Faten M.1, Gabr, Taha R.1, Elziny, Mohammed N.1 |
| Source: | International Journal for Tourism, Archeology & Hospitality (IJTAH). Jan2024, Vol. 4 Issue 1, p147-163. 17p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 28126033 |
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