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The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry.

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Title: The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry.
Alternate Title: تأثير التسويق الوردي على السلوك الشرائي للسيدة المصرية في صناعة الضيافة.
Authors: Hussien, Faten M.1, Gabr, Taha R.1, Elziny, Mohammed N.1
Source: International Journal for Tourism, Archeology & Hospitality (IJTAH). Jan2024, Vol. 4 Issue 1, p147-163. 17p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 175474674
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: تأثير التسويق الوردي على السلوك الشرائي للسيدة المصرية في صناعة الضيافة.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=175474674
RecordInfo BibRecord:
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 147
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      – TitleFull: The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry.
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            NameFull: Hussien, Faten M.
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            NameFull: Gabr, Taha R.
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            NameFull: Elziny, Mohammed N.
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            – D: 01
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              Text: Jan2024
              Type: published
              Y: 2024
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            – TitleFull: International Journal for Tourism, Archeology & Hospitality (IJTAH)
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