Can Sensory Marketing Be Used to Address Overtourism? Evidence From Religious Attractions in Kyoto, Japan.

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Bibliographic Details
Title: Can Sensory Marketing Be Used to Address Overtourism? Evidence From Religious Attractions in Kyoto, Japan.
Authors: Handler, Isabell1 (AUTHOR), Leung, Rosanna2 (AUTHOR)
Source: Tourism Culture & Communication. 2025, Vol. 25 Issue 2, p167-182. 16p.
Database: Hospitality & Tourism Complete
Description
ISSN:1098304X
DOI:10.3727/194341424X17097536531434