Can Sensory Marketing Be Used to Address Overtourism? Evidence From Religious Attractions in Kyoto, Japan.
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| Title: | Can Sensory Marketing Be Used to Address Overtourism? Evidence From Religious Attractions in Kyoto, Japan. |
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| Authors: | Handler, Isabell1 (AUTHOR), Leung, Rosanna2 (AUTHOR) |
| Source: | Tourism Culture & Communication. 2025, Vol. 25 Issue 2, p167-182. 16p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 1098304X |
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| DOI: | 10.3727/194341424X17097536531434 |