Testing comparative business-to-business value co-creation models: Differences in hotels and travel agencies in Spain.
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| Title: | Testing comparative business-to-business value co-creation models: Differences in hotels and travel agencies in Spain. |
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| Authors: | Gil-Saura, Irene irene.gil@uv.es, Berenguer-Contrí, Gloria gloria.berenguer@uv.es, Gallarza, Martina G. martina.gallarza@uv.es, Ruiz-Molina, M. Eugenia m.eugenia.ruiz@uv.es |
| Source: | European Journal of Tourism Research. Jul2025, Issue 40, p1-20. 20p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 19947658 |
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| DOI: | 10.54055/ejtr.v40i.3497 |
