Green marketing strategies and customer satisfaction in rural accommodations: A configurational approach.
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| Title: | Green marketing strategies and customer satisfaction in rural accommodations: A configurational approach. |
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| Authors: | Dias, Álvaro1, Santos, Marta1, Pereira, Leandro1 Leandro.Pereira@iscte-iul.pt |
| Source: | Journal of Tourism, Heritage & Services Marketing. 2024, Vol. 10 Issue 2, p69-78. 10p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 25291947 |
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| DOI: | 10.5281/zenodo.14525119 |
