How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions.
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| Title: | How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions. |
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| Authors: | Al-Romeedy, Bassam Samir1 (AUTHOR) bassam.samir@fth.usc.edu.eg, Zaki, Heba Salah1 (AUTHOR) |
| Source: | Journal of Vacation Marketing. Jan2026, Vol. 32 Issue 1, p107-123. 17p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 13567667 |
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| DOI: | 10.1177/13567667241268667 |
