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How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions.

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Title: How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions.
Authors: Al-Romeedy, Bassam Samir1 (AUTHOR) bassam.samir@fth.usc.edu.eg, Zaki, Heba Salah1 (AUTHOR)
Source: Journal of Vacation Marketing. Jan2026, Vol. 32 Issue 1, p107-123. 17p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Vacation+Marketing%22">Journal of Vacation Marketing</searchLink>. Jan2026, Vol. 32 Issue 1, p107-123. 17p.
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        Value: 10.1177/13567667241268667
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 107
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      – TitleFull: How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions.
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            NameFull: Zaki, Heba Salah
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            – D: 01
              M: 01
              Text: Jan2026
              Type: published
              Y: 2026
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