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Demystifying the drivers of algorithm aversion: a fuzzy AHP perspective.

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Title: Demystifying the drivers of algorithm aversion: a fuzzy AHP perspective.
Authors: Gupta, Meenu1 (AUTHOR), Gupta, Sanjay1 (AUTHOR) researchsaccm@gmail.com, Kaur, Supreet2 (AUTHOR), Joshi, Mahesh3 (AUTHOR)
Source: Total Quality Management & Business Excellence. Jan2026, Vol. 37 Issue 1/2, p1-16. 16p.
Database: Hospitality & Tourism Complete
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ISSN:14783363
DOI:10.1080/14783363.2025.2601964