The effects of Bollywood film-induced tour guiding on revisit intentions and destination image.
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| Title: | The effects of Bollywood film-induced tour guiding on revisit intentions and destination image. |
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| Authors: | Morrison, Alastair M1 (AUTHOR), Batabyal, Debasish2 (AUTHOR) debasishbatabyal@gmail.com, Rawal, Yashwant Singh3 (AUTHOR), Sinha, Rupa4 (AUTHOR) |
| Source: | Journal of Vacation Marketing. Apr2026, Vol. 32 Issue 2, p670-692. 23p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 13567667 |
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| DOI: | 10.1177/13567667241293793 |
