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Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality?

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Bibliographic Details
Title: Charisma vs. discounts: a catalyst for online engagement in tourism and hospitality?
Authors: Yin, Jie1,2 (AUTHOR), Chen, Huantao3 (AUTHOR), Ni, Yensen4 (AUTHOR) ysniysni@gmail.com
Source: Current Issues in Tourism. Apr2026, Vol. 29 Issue 7, p1242-1249. 8p.
Database: Hospitality & Tourism Complete
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ISSN:13683500
DOI:10.1080/13683500.2025.2482893