Bibliographic Details
| Title: |
EGYPTIAN TOURISM SMES IN THE DIGITAL ERA: AGILE MARKETING AND BRANDING AS CATALYSTS FOR SUSTAINABLE MARKETING PERFORMANCE. |
| Authors: |
ABDELGHANI, Abdelrahman A. A.1 a.abdelghani@psau.edu.sa, AL-ROMEEDY, Bassam Samir2 Bassam.samir@fth.usc.edu.eg, EMAM, Mahmoud El-Sayed2 Mahmoud.emam@fth.usc.edu.eg, HUSSEIN, Hamada3 hhussein@fth.usc.edu.eg, ZAMIL, Ahmad M. A.4 am.zamil@psau.edu.sa, AHMED, Hebatallah A. M.1 he.ahmed@psau.edu.sa |
| Source: |
GeoJournal of Tourism & Geosites. 2026, Vol. 64 Issue 1, p436-449. 14p. |
| Database: |
Hospitality & Tourism Complete |
