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EGYPTIAN TOURISM SMES IN THE DIGITAL ERA: AGILE MARKETING AND BRANDING AS CATALYSTS FOR SUSTAINABLE MARKETING PERFORMANCE.

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Title: EGYPTIAN TOURISM SMES IN THE DIGITAL ERA: AGILE MARKETING AND BRANDING AS CATALYSTS FOR SUSTAINABLE MARKETING PERFORMANCE.
Authors: ABDELGHANI, Abdelrahman A. A.1 a.abdelghani@psau.edu.sa, AL-ROMEEDY, Bassam Samir2 Bassam.samir@fth.usc.edu.eg, EMAM, Mahmoud El-Sayed2 Mahmoud.emam@fth.usc.edu.eg, HUSSEIN, Hamada3 hhussein@fth.usc.edu.eg, ZAMIL, Ahmad M. A.4 am.zamil@psau.edu.sa, AHMED, Hebatallah A. M.1 he.ahmed@psau.edu.sa
Source: GeoJournal of Tourism & Geosites. 2026, Vol. 64 Issue 1, p436-449. 14p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 192759929
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: EGYPTIAN TOURISM SMES IN THE DIGITAL ERA: AGILE MARKETING AND BRANDING AS CATALYSTS FOR SUSTAINABLE MARKETING PERFORMANCE.
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  Data: <searchLink fieldCode="JN" term="%22GeoJournal+of+Tourism+%26+Geosites%22">GeoJournal of Tourism & Geosites</searchLink>. 2026, Vol. 64 Issue 1, p436-449. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=192759929
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        Value: 10.30892/gtg.64138-1689
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        Text: English
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      – TitleFull: EGYPTIAN TOURISM SMES IN THE DIGITAL ERA: AGILE MARKETING AND BRANDING AS CATALYSTS FOR SUSTAINABLE MARKETING PERFORMANCE.
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              Text: 2026
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              Y: 2026
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