Maintaining Brand Identity and Heritage in the Corporate Environment: The Case of Knott's Berry Farm's Boysenberry Festival.

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Bibliographic Details
Title:	Maintaining Brand Identity and Heritage in the Corporate Environment: The Case of Knott's Berry Farm's Boysenberry Festival.
Authors:	Baker, Carissa¹ (AUTHOR)
Source:	Event Management. 2026, Vol. 30 Issue 2, p259-276. 18p.
Database:	Hospitality & Tourism Complete

Description
ISSN:	15259951
DOI:	10.3727/152599525X17458176767819