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Maintaining Brand Identity and Heritage in the Corporate Environment: The Case of Knott's Berry Farm's Boysenberry Festival.

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Bibliographic Details
Title: Maintaining Brand Identity and Heritage in the Corporate Environment: The Case of Knott's Berry Farm's Boysenberry Festival.
Authors: Baker, Carissa1 (AUTHOR)
Source: Event Management. 2026, Vol. 30 Issue 2, p259-276. 18p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 192903844
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PubType: Academic Journal
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  Data: Maintaining Brand Identity and Heritage in the Corporate Environment: The Case of Knott's Berry Farm's Boysenberry Festival.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=192903844
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        Value: 10.3727/152599525X17458176767819
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 259
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      – TitleFull: Maintaining Brand Identity and Heritage in the Corporate Environment: The Case of Knott's Berry Farm's Boysenberry Festival.
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              Text: 2026
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              Y: 2026
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