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Research on the factors that influence the consumption intention for intangible cultural heritage tourism products: based on the TPB and TCV.

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Bibliographic Details
Title: Research on the factors that influence the consumption intention for intangible cultural heritage tourism products: based on the TPB and TCV.
Authors: Wei, Yuhan1 (AUTHOR), Zhang, Lingyidan2 (AUTHOR) zhanglyd29@163.com
Source: Current Issues in Tourism. Jun2026, Vol. 29 Issue 11, p2240-2258. 19p.
Database: Hospitality & Tourism Complete
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ISSN:13683500
DOI:10.1080/13683500.2025.2454278