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How Social Presence Affects Potential Tourists' Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths.

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Bibliographic Details
Title: How Social Presence Affects Potential Tourists' Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths.
Authors: Hong, Xueting1 (AUTHOR), Zhang, Hongmei2 (AUTHOR) hongmei@shnu.edu.cn, Wu, Wenxiu3 (AUTHOR), Wang, Can2 (AUTHOR)
Source: Journal of Quality Assurance in Hospitality & Tourism. 2026, Vol. 27 Issue 4, p787-810. 24p.
Database: Hospitality & Tourism Complete
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ISSN:1528008X
DOI:10.1080/1528008X.2024.2378716