APA (7th ed.) Citation

Hong, X., Zhang, H., Wu, W., & Wang, C. (2026). How Social Presence Affects Potential Tourists' Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths. Journal of Quality Assurance in Hospitality & Tourism, 27(4), 787. https://doi.org/10.1080/1528008X.2024.2378716

Chicago Style (17th ed.) Citation

Hong, Xueting, Hongmei Zhang, Wenxiu Wu, and Can Wang. "How Social Presence Affects Potential Tourists' Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths." Journal of Quality Assurance in Hospitality & Tourism 27, no. 4 (2026): 787. https://doi.org/10.1080/1528008X.2024.2378716.

MLA (9th ed.) Citation

Hong, Xueting, et al. "How Social Presence Affects Potential Tourists' Purchase Intention: Integrating Cognitive, Emotional and Behavioral Paths." Journal of Quality Assurance in Hospitality & Tourism, vol. 27, no. 4, 2026, p. 787, https://doi.org/10.1080/1528008X.2024.2378716.