What Green Promotional Practices by Enterprises Drive Customers' Green Consumption Behaviours?
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| Title: | What Green Promotional Practices by Enterprises Drive Customers' Green Consumption Behaviours? |
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| Alternate Title: | Que Práticas Promocionais Verdes das Empresas Impulsionam os Comportamentos de Consumo Verde dos Clientes? |
| Authors: | Tran, Hanh Thi Bich1 Hanhttb2@fe.edu.vn, Vu, Dung Anh2 dung.va@vinuni.edu.vn |
| Source: | Tourism & Management Studies. 2026, Vol. 22 Issue 2, p47-56. 10p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 21828458 |
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| DOI: | 10.18089/tms.20260204 |
