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What Green Promotional Practices by Enterprises Drive Customers' Green Consumption Behaviours?

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Title: What Green Promotional Practices by Enterprises Drive Customers' Green Consumption Behaviours?
Alternate Title: Que Práticas Promocionais Verdes das Empresas Impulsionam os Comportamentos de Consumo Verde dos Clientes?
Authors: Tran, Hanh Thi Bich1 Hanhttb2@fe.edu.vn, Vu, Dung Anh2 dung.va@vinuni.edu.vn
Source: Tourism & Management Studies. 2026, Vol. 22 Issue 2, p47-56. 10p.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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        Value: 10.18089/tms.20260204
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 47
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      – TitleFull: What Green Promotional Practices by Enterprises Drive Customers' Green Consumption Behaviours?
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              Text: 2026
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              Y: 2026
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