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Integrating green image with relationship marketing: A moderating role of green image.

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Title: Integrating green image with relationship marketing: A moderating role of green image.
Authors: Cho, Byung-Kwan1 (AUTHOR), Lee, Debora2 (AUTHOR), Kim, Woo Gon3 (AUTHOR), Kim, Eun-Jung4 (AUTHOR), Lee, Yong-Ki5 (AUTHOR) yongki2@sejong.ac.kr
Source: Tourism & Hospitality Research. Jul2026, Vol. 26 Issue 3, p459-471. 13p.
Database: Hospitality & Tourism Complete
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ISSN:14673584
DOI:10.1177/14673584241299735