Marketing and Marketing Information System Sophistication in Retail Banking.

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Bibliographic Details
Title:	Marketing and Marketing Information System Sophistication in Retail Banking.
Authors:	Colgate, Mark¹
Source:	Service Industries Journal. Jan2000, Vol. 20 Issue 1, p139-152. 14p. 6 Charts.
Database:	Hospitality & Tourism Complete

Description
ISSN:	02642069
DOI:	10.1080/02642060000000008