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Marketing and Marketing Information System Sophistication in Retail Banking.

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Bibliographic Details
Title: Marketing and Marketing Information System Sophistication in Retail Banking.
Authors: Colgate, Mark1
Source: Service Industries Journal. Jan2000, Vol. 20 Issue 1, p139-152. 14p. 6 Charts.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 3041949
AccessLevel: 2
PubType: Academic Journal
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        Value: 10.1080/02642060000000008
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 139
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      – TitleFull: Marketing and Marketing Information System Sophistication in Retail Banking.
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              M: 01
              Text: Jan2000
              Type: published
              Y: 2000
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