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If prevention is better than cure, why do firms do the opposite?

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Title: If prevention is better than cure, why do firms do the opposite?
Authors: Singer, Marcos1 (AUTHOR) msinger@uc.cl, Donoso, Patricio1 (AUTHOR)
Source: Total Quality Management & Business Excellence. Sep2009, Vol. 20 Issue 9, p905-919. 15p. 3 Charts, 3 Graphs.
Database: Hospitality & Tourism Complete
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ISSN:14783363
DOI:10.1080/14783360903181578