PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL.
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| Title: | PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL. |
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| Authors: | LI-CHI CHEN, HERTSIUK, KHRYSTYNA |
| Source: | Gdansk Journal of East Asian Studies / Gdanskie Studia Azji Wschodniej; 2021, Issue 19, p132-151, 20p |
| Database: | Humanities Source |
| ISSN: | 20842902 |
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| DOI: | 10.4467/23538724GS.20.054.13494 |
