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PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL.

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Bibliographic Details
Title: PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL.
Authors: LI-CHI CHEN, HERTSIUK, KHRYSTYNA
Source: Gdansk Journal of East Asian Studies / Gdanskie Studia Azji Wschodniej; 2021, Issue 19, p132-151, 20p
Database: Humanities Source
FullText Text:
  Availability: 0
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DbLabel: Humanities Source
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hus&AN=150864677
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.4467/23538724GS.20.054.13494
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 132
    Titles:
      – TitleFull: PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL.
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            NameFull: LI-CHI CHEN
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            NameFull: HERTSIUK, KHRYSTYNA
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              Text: 2021
              Type: published
              Y: 2021
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              Value: 19
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            – TitleFull: Gdansk Journal of East Asian Studies / Gdanskie Studia Azji Wschodniej
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