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PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL.

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Bibliographic Details
Title: PRODUCT PROMOTIONAL STRATEGIES ON A CHINESE SHOPPING WEBSITE: THE MULTIMODAL FUSION MODEL.
Authors: LI-CHI CHEN, HERTSIUK, KHRYSTYNA
Source: Gdansk Journal of East Asian Studies / Gdanskie Studia Azji Wschodniej; 2021, Issue 19, p132-151, 20p
Database: Humanities Source
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