Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic.
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| Title: | Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic. |
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| Authors: | Secomandi, Fernando |
| Source: | Design Issues; Winter2024, Vol. 40 Issue 1, p77-91, 15p |
| Database: | Humanities Source |
| ISSN: | 07479360 |
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| DOI: | 10.1162/desi_a_00745 |