Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic.

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Bibliographic Details
Title: Service Design as Formgiving: Breaking Free from the Marketing-Dominant Logic.
Authors: Secomandi, Fernando
Source: Design Issues; Winter2024, Vol. 40 Issue 1, p77-91, 15p
Database: Humanities Source
Description
ISSN:07479360
DOI:10.1162/desi_a_00745