View in EDS HTML Full Text PDF Full Text

The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement.

Saved in:
Bibliographic Details
Title: The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement.
Authors: Lang, Chunmin1, cmlang@lsu.edu, Su, Qiuli2, Xia, Sibei1, Zboja, James2
Source: Atlantic Journal of Communication; Apr-Jun2025, Vol. 33 Issue 2, p237-256, 20p
Database: Humanities Source
Full text is not displayed to guests.
Description
ISSN:15456870
DOI:10.1080/15456870.2024.2419410