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The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement.

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Title: The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement.
Authors: Lang, Chunmin1, cmlang@lsu.edu, Su, Qiuli2, Xia, Sibei1, Zboja, James2
Source: Atlantic Journal of Communication; Apr-Jun2025, Vol. 33 Issue 2, p237-256, 20p
Database: Humanities Source
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PubType: Academic Journal
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  Data: The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement.
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  Data: <searchLink fieldCode="AU" term="%22Lang%2C+Chunmin%22">Lang, Chunmin</searchLink><relatesTo>1</relatesTo>, <i>cmlang@lsu.edu</i><br /><searchLink fieldCode="AU" term="%22Su%2C+Qiuli%22">Su, Qiuli</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AU" term="%22Xia%2C+Sibei%22">Xia, Sibei</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AU" term="%22Zboja%2C+James%22">Zboja, James</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Atlantic+Journal+of+Communication%22">Atlantic Journal of Communication</searchLink>; Apr-Jun2025, Vol. 33 Issue 2, p237-256, 20p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hus&AN=184193873
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      – Type: doi
        Value: 10.1080/15456870.2024.2419410
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      – Code: eng
        Text: English
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              Text: Apr-Jun2025
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