The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement.
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| Title: | The effectiveness of social media communication of sustainable fashion brands: evidence from consumer engagement. |
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| Authors: | Lang, Chunmin1, cmlang@lsu.edu, Su, Qiuli2, Xia, Sibei1, Zboja, James2 |
| Source: | Atlantic Journal of Communication; Apr-Jun2025, Vol. 33 Issue 2, p237-256, 20p |
| Database: | Humanities Source |
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