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Influencer Marketing on Instagram: From Schema Congruence to Color Congruence.

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Bibliographic Details
Title: Influencer Marketing on Instagram: From Schema Congruence to Color Congruence.
Authors: Luarn, Pin, Chen, Chiao-Chieh, Chiu, Yu-Ping
Source: Information & Culture; 2025, Vol. 60 Issue 1, p79-93, 15p
Database: Humanities Source
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Description
ISSN:21648034
DOI:10.1353/lac.00005