This bud (may not be) for you: An examination of perceptions of the Budweiser brand in the wake of the crisis involving transgender influencer Dylan Mulvaney.
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| Title: | This bud (may not be) for you: An examination of perceptions of the Budweiser brand in the wake of the crisis involving transgender influencer Dylan Mulvaney. |
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| Authors: | Damiano, Amanda D.1, Amanda.Damiano@marist.edu, Xie, Wenjing1, Jong, Chang-Han2 |
| Source: | Atlantic Journal of Communication; Sep/Oct2025, Vol. 33 Issue 4, p644-666, 23p |
| Database: | Humanities Source |
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| ISSN: | 15456870 |
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| DOI: | 10.1080/15456870.2025.2473443 |
