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This bud (may not be) for you: An examination of perceptions of the Budweiser brand in the wake of the crisis involving transgender influencer Dylan Mulvaney.

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Title: This bud (may not be) for you: An examination of perceptions of the Budweiser brand in the wake of the crisis involving transgender influencer Dylan Mulvaney.
Authors: Damiano, Amanda D.1, Amanda.Damiano@marist.edu, Xie, Wenjing1, Jong, Chang-Han2
Source: Atlantic Journal of Communication; Sep/Oct2025, Vol. 33 Issue 4, p644-666, 23p
Database: Humanities Source
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  Data: This bud (may not be) for you: An examination of perceptions of the Budweiser brand in the wake of the crisis involving transgender influencer Dylan Mulvaney.
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        Value: 10.1080/15456870.2025.2473443
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      – Code: eng
        Text: English
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      – TitleFull: This bud (may not be) for you: An examination of perceptions of the Budweiser brand in the wake of the crisis involving transgender influencer Dylan Mulvaney.
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              Text: Sep/Oct2025
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