From Translation to Theory: Cross-cultural Adaptation and Validation of the Personal Brand Equity Scale for the Turkish Context.
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| Title: | From Translation to Theory: Cross-cultural Adaptation and Validation of the Personal Brand Equity Scale for the Turkish Context. |
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| Authors: | Karaduman, Ilkay1, ilkaykaraduman@aydin.edu.tr, Ulusoy, Vedat1, vedatulusoy@aydin.edu.tr |
| Source: | Pertanika Journal of Social Sciences & Humanities; Jun2026, Vol. 34 Issue 3, p1225-1244, 20p |
| Database: | Humanities Source |
| ISSN: | 01287702 |
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| DOI: | 10.47836/pjssh.34.3.06 |
