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From Translation to Theory: Cross-cultural Adaptation and Validation of the Personal Brand Equity Scale for the Turkish Context.

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Title: From Translation to Theory: Cross-cultural Adaptation and Validation of the Personal Brand Equity Scale for the Turkish Context.
Authors: Karaduman, Ilkay1, ilkaykaraduman@aydin.edu.tr, Ulusoy, Vedat1, vedatulusoy@aydin.edu.tr
Source: Pertanika Journal of Social Sciences & Humanities; Jun2026, Vol. 34 Issue 3, p1225-1244, 20p
Database: Humanities Source
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        Value: 10.47836/pjssh.34.3.06
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 1225
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      – TitleFull: From Translation to Theory: Cross-cultural Adaptation and Validation of the Personal Brand Equity Scale for the Turkish Context.
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              Text: Jun2026
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              Y: 2026
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