The Use of the Free Association Technique in the Investigation of the Stimulus Value of Trade Names.
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| Title: | The Use of the Free Association Technique in the Investigation of the Stimulus Value of Trade Names. |
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| Authors: | Foley Jr., John P.1 |
| Source: | Journal of Applied Psychology; Oct44, Vol. 28 Issue 5, p431-435, 5p, 1 Chart |
| Database: | Humanities Source |
| ISSN: | 00219010 |
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| DOI: | 10.1037/h0059449 |
