Bibliographic Details
| Title: |
La radio cubana ante la COVID-19. Un estudio de caso. |
| Alternate Title: |
The cuban radio against the COVID-19. A case study. |
| Authors: |
Fonseca Muñoz, Beatriz Elena1 beatrizelena@fcom.uh.cu |
| Source: |
Revista Española de Comunicación en Salud. 2020 Supplement, Vol. 11, pS272-S278. 7p. |
| Subjects: |
CONSUMER education, PREVENTION of epidemics, COMMUNICATION, CONSUMER attitudes, CONTENT analysis, HEALTH attitudes, INSTRUCTIONAL materials centers, RADIO (Medium), INFORMATION resources, COVID-19 |
| Geographic Terms: |
CUBA |
| Abstract (English): |
The presence of the new coronavirus since December 2019 has transformed life dynamics worldwide. In their multi-sectoral confrontation, the communication processes that take place in all media, including radio, also intervene. To characterize how communication about COVID-19 is done in the musical programming of the Radio Progreso station is the objective of this work. A content analysis is applied to two radio music programs to show how to use the expressive resources of the medium and the format to do so. It is verified that both the radio spots and the interventions of broadcasters, specialists and guests agreed on the orientation and sensitization of citizens to assume a responsible attitude in order to overcome the health crisis. These communication actions consolidate the communication and health binomial into a recreational / educational variant, in order to overcome the current pandemic. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): |
La presencia del nuevo coronavirus desde diciembre de 2019 ha transformado las dinámicas de vida a nivel mundial. En su enfrentamiento multisectorial, también intervienen los procesos de comunicación que se desarrollan en todos los medios, entre ellos la radio. Caracterizar cómo se hace la comunicación sobre la COVID-19 en la programación musical de la emisora Radio Progreso, es el objetivo del presente trabajo. Se aplica un análisis de contenido a dos programas musicales de radio para mostrar el modo de emplear los recursos expresivos del medio y el formato para hacerlo. Se constata que tanto las cuñas de radio como las intervenciones de locutores/ as, especialistas e invitados coincidieron en la orientación y sensibilización de los ciudadanos/as para asumir una actitud responsable en aras de vencer la crisis sanitaria. Estas acciones comunicativas consolidan el binomio comunicación y salud en una variante lúdico/educativa, para poder vencer la actual pandemia. [ABSTRACT FROM AUTHOR] |
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| Database: |
MedicLatina |
