USO DE SMARTPHONES EN LA INFANCIA Y SEGUIMIENTO DEL CÓDIGO PAOS POR PARTE DE ANUNCIANTES DE ALIMENTACIÓN.

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Bibliographic Details
Title:	USO DE SMARTPHONES EN LA INFANCIA Y SEGUIMIENTO DEL CÓDIGO PAOS POR PARTE DE ANUNCIANTES DE ALIMENTACIÓN.
Alternate Title:	Smartphones use in childhood and PAOS code follow-up by food advertisers.
Authors:	Jiménez-Marín, Gloria¹ gloria_jimenez@us.es, Sanz-Marcos, Paloma¹ palomasanz@us.es, Zambrano, Rodrigo Elías¹ rodrigoelias@us.es
Source:	Revista de Comunicación y Salud. 2020, Vol. 10 Issue 3, p67-86. 20p.
Abstract (English):	Diseases related to eating habits, such as obesity, anorexia or bulimia, are on the rise in developed and developing societies (Haas et al., 2010). In 2018, the Spanish Ministry of Health and Consumer Affairs warned about the figures for obesity (15%) and DIDs (12%): the age group with the highest incidence is children between 6 and 12 years old (McCabe et al., 2019). This question concerns the averages (Lara & Lara, 2018; Levine & Murnen, 2009;), which are configured as educators, due to the influence they have on children by emitting certain values, which may be assumed by them (Carrillo et al., 2011). In this sense, the application of the "Code of self-regulation of advertising and food aimed at minors, obesity prevention and health" proposed a qualitative and quantitative change in advertising aimed at children. The aim of this research is to analyse the advertising of food on mobile devices aimed at minors to see if this change has been real. This was done using a mixed methodology with a sample of advertisers' recorded advertising for 7 days (19 - 25 August 2019) when interacting with children. Specifically: a content analysis of the advertisements studied, completed with a survey of children and parents, as well as a focus group with parents. [ABSTRACT FROM AUTHOR]
Abstract (Spanish):	Enfermedades relacionadas con los hábitos alimentarios, tales como la obesidad, la anorexia o la bulimia, vienen aumentando en sociedades desarrolladas o en vías de desarrollo (Haas et al, 2010). El Ministerio de Sanidad y Consumo del Gobierno de España alertaba, en 2018, de las cifras que alcanzaba la obesidad (15%) y las EDDs2 (12%): el grupo de edad de mayor incidencia es el de los menores de entre 6 y 12 años (McCabe et al., 2019). Esta cuestión atañe a los media (Levine & Murnen, 2009; Lara & Lara, 2018), que se configuran como educomunicadores, debido a la influencia que suponen en los niños al emitir ciertos valores, susceptibles de ser asumidos por estos (Carrillo et al., 2011). En este sentido, la aplicación del "Código de autorregulación de la publicidad y alimentos dirigida a menores, prevención de la obesidad y salud3" planteaba un cambio cualitativo y cuantitativo en la publicidad dirigida a niños. El objetivo de esta investigación es analizar la publicidad de alimentos emitida en dispositivos móviles dirigida a menores para comprobar si, efectivamente, este cambio ha sido real. Para ello se utilizó una metodología mixta con una muestra resultado de haber grabado durante 7 días (19 - 25 de agosto de 2019) la publicidad emitida por los anunciantes en el momento de interacción con los niños. En concreto: un análisis de contenido de la publicidad objeto de estudio, completada con una encuesta a niños y progenitores, además de un focus group realizado a progenitores. [ABSTRACT FROM AUTHOR]
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Database:	MedicLatina

Description
Abstract:	Diseases related to eating habits, such as obesity, anorexia or bulimia, are on the rise in developed and developing societies (Haas et al., 2010). In 2018, the Spanish Ministry of Health and Consumer Affairs warned about the figures for obesity (15%) and DIDs (12%): the age group with the highest incidence is children between 6 and 12 years old (McCabe et al., 2019). This question concerns the averages (Lara & Lara, 2018; Levine & Murnen, 2009;), which are configured as educators, due to the influence they have on children by emitting certain values, which may be assumed by them (Carrillo et al., 2011). In this sense, the application of the "Code of self-regulation of advertising and food aimed at minors, obesity prevention and health" proposed a qualitative and quantitative change in advertising aimed at children. The aim of this research is to analyse the advertising of food on mobile devices aimed at minors to see if this change has been real. This was done using a mixed methodology with a sample of advertisers' recorded advertising for 7 days (19 - 25 August 2019) when interacting with children. Specifically: a content analysis of the advertisements studied, completed with a survey of children and parents, as well as a focus group with parents. [ABSTRACT FROM AUTHOR]
ISSN:	21745323
DOI:	10.35669/rcys.2020.10(3).67-86