BASES NEUROCIENTÍFICAS DE LA INFLUENCIA MUSICAL EN EL MARKETING: UNA REVISIÓN NARRATIVA INTEGRADORA.
Saved in:
| Title: | BASES NEUROCIENTÍFICAS DE LA INFLUENCIA MUSICAL EN EL MARKETING: UNA REVISIÓN NARRATIVA INTEGRADORA. |
|---|---|
| Alternate Title: | NEUROSCIENTIFIC FOUNDATIONS OF MUSICAL INFLUENCE IN MARKETING: AN INTEGRATIVE NARRATIVE REVIEW. BASES NEUROCIENTÍFICAS DA INFLUÊNCIA MUSICAL NO MARKETING: UMA REVISÃO NARRATIVA INTEGRADORA. |
| Authors: | Fernando Fernández-Company, José1 josefernando.fernandez@unir.net, García-Rodríguez, María1 |
| Source: | Panamerican Journal of Neuropsychology / Cuadernos de Neuropsicología. ene-abr2026, Vol. 20 Issue 1, p74-90. 17p. |
| Subjects: | NEUROSCIENCES, MARKETING, SOCIAL influence, BRANDING (Marketing), COGNITIVE psychology, EMOTIONS, AFFECTIVE neuroscience |
| Abstract (English): | Music constitutes a neuroemotional stimulus capable of modulating affective, cognitive, and behavioral processes relevant to commercial communication. However, existing evidence remains fragmented and lacks integrative frameworks applicable to marketing. An integrative narrative review with a systematized selection procedure was conducted, based on a simplified adaptation of the PRISMA model. Following database searches, 32 empirical studies and relevant reviews were selected according to explicit inclusion and exclusion criteria. The findings were synthesized into a multilevel neuroemotional model linking the properties of the musical stimulus with neurobiological activation, emotional responses, cognitive processes, and marketing outcomes, incorporating feedback mechanisms and a transversal congruence moderator between music, brand, and context. The proposed model offers an evidence-based conceptual framework for understanding and strategically applying music in commercial communication contexts. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | La música constituye un estímulo neuroemocional capaz de modular procesos afectivos, cognitivos y conductuales relevantes para la comunicación comercial. Sin embargo, la evidencia existente se encuentra dispersa y carece de marcos integradores aplicables al marketing. Se realizó una revisión narrativa integradora con procedimiento de selección sistematizado, basada en una adaptación simplificada del modelo PRISMA. A partir de una búsqueda en bases de datos especializadas, se seleccionaron 32 estudios empíricos y revisiones relevantes según criterios explícitos de inclusión y exclusión. Los resultados se integraron en un modelo neuroemocional multinivel que vincula las propiedades del estímulo musical con la activación neurobiológica, la respuesta emocional, los procesos cognitivos y los resultados de marketing, incorporando mecanismos de retroalimentación y un modulador transversal de congruencia música-marca-contexto. El modelo propuesto ofrece un marco conceptual basado en evidencia para comprender y aplicar estratégicamente la música en contextos de comunicación comercial. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | A música constitui um estímulo neuroemocional capaz de modular processos afetivos, cognitivos e comportamentais relevantes para a comunicação comercial. No entanto, a evidência existente permanece fragmentada e carece de modelos integradores aplicáveis ao marketing. Foi realizada uma revisão narrativa integradora com procedimento sistematizado de seleção, baseada em uma adaptação simplificada do modelo PRISMA. A partir de buscas em bases de dados especializadas, foram selecionados 32 estudos empíricos e revisões relevantes segundo critérios explícitos de inclusão e exclusão. Os achados foram integrados em um modelo neuroemocional multinível que relaciona as propriedades do estímulo musical à ativação neurobiológica, às respostas emocionais, aos processos cognitivos e aos resultados de marketing, incorporando mecanismos de retroalimentação e um modulador transversal de congruência entre música, marca e contexto. O modelo proposto oferece um referencial conceitual baseado em evidências para compreender e aplicar estrategicamente a música em contextos de comunicação comercial. [ABSTRACT FROM AUTHOR] |
| Copyright of Panamerican Journal of Neuropsychology / Cuadernos de Neuropsicología is the property of Cuadernos de Neuropsicologia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | MedicLatina |
| Abstract: | Music constitutes a neuroemotional stimulus capable of modulating affective, cognitive, and behavioral processes relevant to commercial communication. However, existing evidence remains fragmented and lacks integrative frameworks applicable to marketing. An integrative narrative review with a systematized selection procedure was conducted, based on a simplified adaptation of the PRISMA model. Following database searches, 32 empirical studies and relevant reviews were selected according to explicit inclusion and exclusion criteria. The findings were synthesized into a multilevel neuroemotional model linking the properties of the musical stimulus with neurobiological activation, emotional responses, cognitive processes, and marketing outcomes, incorporating feedback mechanisms and a transversal congruence moderator between music, brand, and context. The proposed model offers an evidence-based conceptual framework for understanding and strategically applying music in commercial communication contexts. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 07184123 |
| DOI: | 10.7714/CNPS/20.1.204 |
