Bibliographic Details
| Title: |
La gestión hospitalaria de comunicación externa durante la covid-19 en España: percepciones de directores de comunicación. |
| Alternate Title: |
Hospital external communication management during covid-19 in Spain: perceptions of communication directors. |
| Authors: |
Peñafiel-Saiz, Carmen1 carmen.penafiel@ehu.eus, Ronco-López, Milagros1 |
| Source: |
Revista Española de Comunicación en Salud. ene-jun2026, Vol. 17 Issue 1, p60-76. 17p. |
| Subjects: |
Medical care use, Public hospitals, Executives, Qualitative research, Professional ethics, Medical care, Interviewing, Health, Learning, Information resources, Misinformation, Descriptive statistics, Institutional cooperation, Public health administration, Communication, Public health, COVID-19 pandemic, Information resources management |
| Geographic Terms: |
Spain |
| Abstract (English): |
Introduction. The COVID-19 pandemic has positioned healthcare centers as key benchmarks not only for medical care but also for communication. Objectives. To gain an in-depth understanding of the experiences and perceptions of CCOs (Chief Communication Officers) regarding the hospital response in both care and communication during the COVID-19 pandemic in Spain, in order to identify strengths, weaknesses, and recommendations related to resources, information management, and communicative practices toward the public. Methodology. A qualitative method was employed, based on eight descriptive and conclusive in-depth interviews (11/2022-12/2024) conducted in public hospitals across five Autonomous Communities. Results. Key findings highlight the learning process and the strengthening of coordination under the umbrella of Regional Health Departments. A notable alignment was found between institutional information and media coverage. Conclusions. Communication management is recognized for conveying information to the population in a professional, ethical, and pedagogical manner, collaborating with reputable media outlets and authorities to control panic and misinformation (fake news). [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): |
Introducción. La pandemia de la covid-19 no solo ha convertido a los centros sanitarios en referentes clave para la atención médica, sino también para la comunicación. Objetivos. Conocer en profundidad la experiencia y la percepción de los Dircom sobre la respuesta hospitalaria en cuidados y comunicación durante la pandemia de covid-19 en España, para identificar fortalezas, debilidades y recomendaciones relacionadas con los recursos, la gestión de la información y las prácticas comunicativas hacia la ciudadanía. Metodología. El método es cualitativo basado en ocho entrevistas en profundidad de tipo descriptivo y concluyente (11/2022-12/2024) en hospitales públicos de cinco Comunidades Autónomas españolas. Resultados. Destaca el aprendizaje y el refuerzo de la coordinación bajo la cobertura de las Consejerías de Salud. Existió afinidad entre la información institucional y la que los medios publicaban. Conclusiones. Se reconoce la gestión de la comunicación para trasladar la información a la población de forma profesional, ética y pedagógica, colaborando con medios serios y con las autoridades, a fin de controlar el pánico y las fake news. [ABSTRACT FROM AUTHOR] |
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| Database: |
MedicLatina |
