La gestión hospitalaria de comunicación externa durante la covid-19 en España: percepciones de directores de comunicación.
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| Title: | La gestión hospitalaria de comunicación externa durante la covid-19 en España: percepciones de directores de comunicación. |
|---|---|
| Alternate Title: | Hospital external communication management during covid-19 in Spain: perceptions of communication directors. |
| Authors: | Peñafiel-Saiz, Carmen1 carmen.penafiel@ehu.eus, Ronco-López, Milagros1 |
| Source: | Revista Española de Comunicación en Salud. ene-jun2026, Vol. 17 Issue 1, p60-76. 17p. |
| Subjects: | Medical care use, Public hospitals, Executives, Qualitative research, Professional ethics, Medical care, Interviewing, Health, Learning, Information resources, Misinformation, Descriptive statistics, Institutional cooperation, Public health administration, Communication, Public health, COVID-19 pandemic, Information resources management |
| Geographic Terms: | Spain |
| Abstract (English): | Introduction. The COVID-19 pandemic has positioned healthcare centers as key benchmarks not only for medical care but also for communication. Objectives. To gain an in-depth understanding of the experiences and perceptions of CCOs (Chief Communication Officers) regarding the hospital response in both care and communication during the COVID-19 pandemic in Spain, in order to identify strengths, weaknesses, and recommendations related to resources, information management, and communicative practices toward the public. Methodology. A qualitative method was employed, based on eight descriptive and conclusive in-depth interviews (11/2022-12/2024) conducted in public hospitals across five Autonomous Communities. Results. Key findings highlight the learning process and the strengthening of coordination under the umbrella of Regional Health Departments. A notable alignment was found between institutional information and media coverage. Conclusions. Communication management is recognized for conveying information to the population in a professional, ethical, and pedagogical manner, collaborating with reputable media outlets and authorities to control panic and misinformation (fake news). [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Introducción. La pandemia de la covid-19 no solo ha convertido a los centros sanitarios en referentes clave para la atención médica, sino también para la comunicación. Objetivos. Conocer en profundidad la experiencia y la percepción de los Dircom sobre la respuesta hospitalaria en cuidados y comunicación durante la pandemia de covid-19 en España, para identificar fortalezas, debilidades y recomendaciones relacionadas con los recursos, la gestión de la información y las prácticas comunicativas hacia la ciudadanía. Metodología. El método es cualitativo basado en ocho entrevistas en profundidad de tipo descriptivo y concluyente (11/2022-12/2024) en hospitales públicos de cinco Comunidades Autónomas españolas. Resultados. Destaca el aprendizaje y el refuerzo de la coordinación bajo la cobertura de las Consejerías de Salud. Existió afinidad entre la información institucional y la que los medios publicaban. Conclusiones. Se reconoce la gestión de la comunicación para trasladar la información a la población de forma profesional, ética y pedagógica, colaborando con medios serios y con las autoridades, a fin de controlar el pánico y las fake news. [ABSTRACT FROM AUTHOR] |
| Copyright of Revista Española de Comunicación en Salud is the property of Asociacion Espanola de Comunicacion Sanitaria and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | MedicLatina |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: lth DbLabel: MedicLatina An: 195151478 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: La gestión hospitalaria de comunicación externa durante la covid-19 en España: percepciones de directores de comunicación. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Hospital external communication management during covid-19 in Spain: perceptions of communication directors. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Peñafiel-Saiz%2C+Carmen%22">Peñafiel-Saiz, Carmen</searchLink><relatesTo>1</relatesTo><i> carmen.penafiel@ehu.eus</i><br /><searchLink fieldCode="AR" term="%22Ronco-López%2C+Milagros%22">Ronco-López, Milagros</searchLink><relatesTo>1</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Revista+Española+de+Comunicación+en+Salud%22">Revista Española de Comunicación en Salud</searchLink>. ene-jun2026, Vol. 17 Issue 1, p60-76. 17p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Medical+care+use%22">Medical care use</searchLink><br /><searchLink fieldCode="DE" term="%22Public+hospitals%22">Public hospitals</searchLink><br /><searchLink fieldCode="DE" term="%22Executives%22">Executives</searchLink><br /><searchLink fieldCode="DE" term="%22Qualitative+research%22">Qualitative research</searchLink><br /><searchLink fieldCode="DE" term="%22Professional+ethics%22">Professional ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Medical+care%22">Medical care</searchLink><br /><searchLink fieldCode="DE" term="%22Interviewing%22">Interviewing</searchLink><br /><searchLink fieldCode="DE" term="%22Health%22">Health</searchLink><br /><searchLink fieldCode="DE" term="%22Learning%22">Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Information+resources%22">Information resources</searchLink><br /><searchLink fieldCode="DE" term="%22Misinformation%22">Misinformation</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Institutional+cooperation%22">Institutional cooperation</searchLink><br /><searchLink fieldCode="DE" term="%22Public+health+administration%22">Public health administration</searchLink><br /><searchLink fieldCode="DE" term="%22Communication%22">Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Public+health%22">Public health</searchLink><br /><searchLink fieldCode="DE" term="%22COVID-19+pandemic%22">COVID-19 pandemic</searchLink><br /><searchLink fieldCode="DE" term="%22Information+resources+management%22">Information resources management</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Spain%22">Spain</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Introduction. The COVID-19 pandemic has positioned healthcare centers as key benchmarks not only for medical care but also for communication. Objectives. To gain an in-depth understanding of the experiences and perceptions of CCOs (Chief Communication Officers) regarding the hospital response in both care and communication during the COVID-19 pandemic in Spain, in order to identify strengths, weaknesses, and recommendations related to resources, information management, and communicative practices toward the public. Methodology. A qualitative method was employed, based on eight descriptive and conclusive in-depth interviews (11/2022-12/2024) conducted in public hospitals across five Autonomous Communities. Results. Key findings highlight the learning process and the strengthening of coordination under the umbrella of Regional Health Departments. A notable alignment was found between institutional information and media coverage. Conclusions. Communication management is recognized for conveying information to the population in a professional, ethical, and pedagogical manner, collaborating with reputable media outlets and authorities to control panic and misinformation (fake news). [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Introducción. La pandemia de la covid-19 no solo ha convertido a los centros sanitarios en referentes clave para la atención médica, sino también para la comunicación. Objetivos. Conocer en profundidad la experiencia y la percepción de los Dircom sobre la respuesta hospitalaria en cuidados y comunicación durante la pandemia de covid-19 en España, para identificar fortalezas, debilidades y recomendaciones relacionadas con los recursos, la gestión de la información y las prácticas comunicativas hacia la ciudadanía. Metodología. El método es cualitativo basado en ocho entrevistas en profundidad de tipo descriptivo y concluyente (11/2022-12/2024) en hospitales públicos de cinco Comunidades Autónomas españolas. Resultados. Destaca el aprendizaje y el refuerzo de la coordinación bajo la cobertura de las Consejerías de Salud. Existió afinidad entre la información institucional y la que los medios publicaban. Conclusiones. Se reconoce la gestión de la comunicación para trasladar la información a la población de forma profesional, ética y pedagógica, colaborando con medios serios y con las autoridades, a fin de controlar el pánico y las fake news. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Revista Española de Comunicación en Salud is the property of Asociacion Espanola de Comunicacion Sanitaria and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.20318/recs.2026.9958 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 17 StartPage: 60 Subjects: – SubjectFull: Medical care use Type: general – SubjectFull: Public hospitals Type: general – SubjectFull: Executives Type: general – SubjectFull: Qualitative research Type: general – SubjectFull: Professional ethics Type: general – SubjectFull: Medical care Type: general – SubjectFull: Interviewing Type: general – SubjectFull: Health Type: general – SubjectFull: Learning Type: general – SubjectFull: Information resources Type: general – SubjectFull: Misinformation Type: general – SubjectFull: Descriptive statistics Type: general – SubjectFull: Institutional cooperation Type: general – SubjectFull: Public health administration Type: general – SubjectFull: Communication Type: general – SubjectFull: Public health Type: general – SubjectFull: COVID-19 pandemic Type: general – SubjectFull: Information resources management Type: general – SubjectFull: Spain Type: general Titles: – TitleFull: La gestión hospitalaria de comunicación externa durante la covid-19 en España: percepciones de directores de comunicación. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Peñafiel-Saiz, Carmen – PersonEntity: Name: NameFull: Ronco-López, Milagros IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: ene-jun2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 19899882 Numbering: – Type: volume Value: 17 – Type: issue Value: 1 Titles: – TitleFull: Revista Española de Comunicación en Salud Type: main |
| ResultId | 1 |
