(2GETHER) UNI2: Co-creación de una campaña educativa multimedia digital para la prevención del VIH y las infecciones de transmisión sexual en las comunidades LGTBIQ+ de la macrozona sur de Chile.

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Bibliographic Details
Title:	(2GETHER) UNI2: Co-creación de una campaña educativa multimedia digital para la prevención del VIH y las infecciones de transmisión sexual en las comunidades LGTBIQ+ de la macrozona sur de Chile.
Alternate Title:	(2GETHER) UNI2: Co-creation of a digital multimedia educational campaign for the prevention of HIV and sexually transmitted infections in the LGBTQ+ communities of southern Chile.
Authors:	Vergara-Maidonado, Cynthia¹ cynthia.vergara@uach.cl, Águila, Patricia², Morales, Laurita³, San Martín, Catalina³, Machado, J. R. Urdaneta⁴
Source:	Revista Española de Comunicación en Salud. ene-jun2026, Vol. 17 Issue 1, p91-100. 10p.
Subjects:	Prevention of sexually transmitted diseases, HIV prevention, AIDS education, Sexually transmitted diseases, Digital technology, Social media, Qualitative research, Psychology of LGBTQ+ people, Teaching methods, Judgment sampling, Descriptive statistics, Surveys, Thematic analysis, Multimedia systems, Action research, Research, Sexual health
Geographic Terms:	Chile
Abstract (English):	Introduction: Virtual technologies offer an alternative for promoting comprehensive sexuality education and prevention in sexual health matters; however, digital campaigns are often designed from biomedical approaches with little methodological systematization that integrates LGBTQ+ communities. Objective: Co-creation of a digital multimedia campaign focused on STI prevention in the population of southern Chile, using a participatory and reflective approach that incorporates transdisciplinarity and social networks. Methodology: Qualitative study, systematizing experience with a participatory action research approach involving activists and experts over 6 months. Information gathering included two phases: 1) mapping LGBTQ+ groups in southern Chile; 2) a transdisciplinary participatory roundtable for co-creating the script. A thematic-reflective analysis was conducted using resulting categories for the final script and visualization design. Results: Two audiovisual capsules identifying four key methodological components: 1) accessible narratives with a non-heteronormative approach; 2) use of inclusive language; 3) content validation; and 4) a community-based approach combining animation and real people. Conclusion: The participatory methodology with a transdisciplinary and territorial approach of this study constitutes a methodological proposal for the co-creation of online educational material for the prevention and promotion of sexual health and is proposed as a replicable strategy in disaster contexts where remote learning is not possible. [ABSTRACT FROM AUTHOR]
Abstract (Spanish):	Introducción: Las tecnologías virtuales ofertan una alternativa para la promoción de la educación sexual integral y la prevención en salud sexual, no obstante, las campañas digitales suelen diseñarse desde enfoques biomédicos con escasa sistematización metodológica que integre a las comunidades LGBTQ+. Objetivo: Co-creación de una campaña digital multimedia en torno a la prevención ITS en población en la macrozona sur de Chile, con enfoque participativo y reflexivo que incorpora transdisciplinariedad y redes sociales. Metodología: Estudio cualitativo, de sistematización de experiencia de investigación acción participativa involucrando activistas y expertos durante 6 meses. La producción de información incluyó dos fases 1) mapeo de grupos LGTB en la zona sur de Chile 2) mesa participativa transdiciplinaria para co-creación del guion. Se realizó análisis temático-reflexivo mediante categorías resultantes para el diseño final de guion. Resultados: Dos cápsulas audiovisuales identificando cuatro componentes metodológicos 1) narrativas accesibles con enfoque no heteronormativo 2) uso de lenguaje inclusivo 3) validación de contenidos 4) enfoque comunitario combinando animación y personas reales. Conclusión: La metodología participativa con enfoque transdisciplinario y territorial constituye una propuesta metodológica para co-creaciòn de material educativo en línea para la prevención y promoción en salud sexual, es una estrategia replicable ante la no presencialidad. [ABSTRACT FROM AUTHOR]
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Database:	MedicLatina

Description
Abstract:	Introduction: Virtual technologies offer an alternative for promoting comprehensive sexuality education and prevention in sexual health matters; however, digital campaigns are often designed from biomedical approaches with little methodological systematization that integrates LGBTQ+ communities. Objective: Co-creation of a digital multimedia campaign focused on STI prevention in the population of southern Chile, using a participatory and reflective approach that incorporates transdisciplinarity and social networks. Methodology: Qualitative study, systematizing experience with a participatory action research approach involving activists and experts over 6 months. Information gathering included two phases: 1) mapping LGBTQ+ groups in southern Chile; 2) a transdisciplinary participatory roundtable for co-creating the script. A thematic-reflective analysis was conducted using resulting categories for the final script and visualization design. Results: Two audiovisual capsules identifying four key methodological components: 1) accessible narratives with a non-heteronormative approach; 2) use of inclusive language; 3) content validation; and 4) a community-based approach combining animation and real people. Conclusion: The participatory methodology with a transdisciplinary and territorial approach of this study constitutes a methodological proposal for the co-creation of online educational material for the prevention and promotion of sexual health and is proposed as a replicable strategy in disaster contexts where remote learning is not possible. [ABSTRACT FROM AUTHOR]
ISSN:	19899882
DOI:	10.20318/recs.2026.9792