APA (7th ed.) Citation

G, R., & DS, P. (1990). Segmenting the antihistamine market: An investigation of consumer preferences. Journal of health care marketing, 10(3), 23.

Chicago Style (17th ed.) Citation

G, Reardon, and Pathak DS. "Segmenting the Antihistamine Market: An Investigation of Consumer Preferences." Journal of Health Care Marketing 10, no. 3 (1990): 23.

MLA (9th ed.) Citation

G, Reardon, and Pathak DS. "Segmenting the Antihistamine Market: An Investigation of Consumer Preferences." Journal of Health Care Marketing, vol. 10, no. 3, 1990, p. 23.