Bibliographic Details
| Title: |
Health care advertising: comparing the attitudes of hospital administrators and consumers. |
| Authors: |
Burton GE; School of Business and Administrative Sciences, California State University-Fresno 93740. |
| Source: |
Journal of hospital marketing [J Hosp Mark] 1991; Vol. 5 (2), pp. 83-94. |
| Publication Type: |
Comparative Study; Journal Article |
| Journal Info: |
Publisher: Haworth Press Country of Publication: United States NLM ID: 8708320 Publication Model: Print Cited Medium: Print ISSN: 0883-7570 (Print) Linking ISSN: 08837570 NLM ISO Abbreviation: J Hosp Mark |
| Database: |
MEDLINE Ultimate |
